Two admirable names in the auto industry: Volvo and Buick.
Two names that accept endured adamantine times. Volvo was bought by Ford afore the banking crisis, afterwards establishing itself in the US as common purveyor of stolid, self-consciously antiquated (some would say boxy) yet actual safe ancestors sedans and base wagons. But Ford afford the brand, and it was up to Chinese carmaker Geely to ambit in and save the Swedish day.
Buick was the aboriginal General Motors cast and has been about for over a century. But it, too, went through a asperous application during the banking crisis and was about dead off by GM, abutting Pontiac, Oldsmobile, and Saturn. Buick was accounted too important for GM’s China ambitions — in the Middle Kingdom, Buick is advised a affluence brand, not a mid-luxury marque as it is in the US, one cleft beneath Cadillac in the GM hierarchy.
Buick survived and has thrived, benumbed a beachcomber of surging crossover SUV sales.
Volvo is additionally back, with an absorbing calendar of vehicles, including Business Insider’s Car of the Year for 2015, the XC90 SUV.
As 2016 drew to a close, we activated out Volvo’s new mid-size sedan, the S90 (we had beforehand enjoyed the S60), and we additionally got a able at the latest adaptation of the Buick LaCrosse, additionally a mid-size four-door.
Here’s the thing: on paper, the S90 is a affluence auto that should run with Audi, Mercedes, and BMW, while the LaCrosse is a mid-market car that shouldn’t. But additionally on paper, the two cartage bout up carefully with anniversary other, although the S90 takes advantage of affluence pricing.
So we absitively to analyze the two, with the abstraction that Volvo has consistently been the Buick of affluence brands, while Buick has consistently been a akin beneath the Big Boys, alike if it offered a near-luxury experience.
How did it go? Read on:
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