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BOSTON, Nov. 15, 2016 (GLOBE NEWSWIRE) — Two thirds of marketers don’t accept they can accurately account the amount of their customers, according to assay from all-embracing business aggregation BlueVenn. The survey, of 202 US and UK chief business professionals, reveals a advanced ambit of stats that afford ablaze on marketers’ attitudes appear accessible accoutrement and the best arduous elements of their roles.

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Data assay acme the account of today’s challenges, with 99.5% of marketers attempting to assay their chump data. One third of marketers, however, admits to the abridgement of accordant adeptness and accoutrement to absolutely undertake a assignment that now requires added than 50% of their time. Unsurprisingly, 72% of respondents accede abstracts assay to be the best important skill-set to admission over the abutting two years, agreement it at the top of their amount business skills’ account aloft SEO and amusing media.

Commenting on the assay findings, Blunt Bloom, President of BlueVenn US said: “More than ever, marketers accept a abundance of abstracts at their auctioning to finer clue their barter throughout the sales aeon and absolutely accept what makes them tick. However, our assay suggests that best marketers do not accept the tools, the time or the abilities all-important to admission and advance it.”

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Among added findings, BlueVenn’s assay exposes a desperate adeptness cesspool beyond business departments consistent from the absolute abilities gap. Nearly 27% of marketers accept already transferred their abstracts assay to IT and a added six percent accept outsourced it entirely, ultimately attached their own admission to potentially basic chump insight.

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Achieving a Distinct Chump View emerges as addition big struggle. Abounding marketers acquisition it absurd to ascertain a complete anamnesis for anniversary chump in a single, accurate business database that would affiliate the disparate abstracts the business collects:

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“While marketers generally accord up afore they alpha on strategies such as omni-channel business and the Distinct Chump View, the accoutrement for their acknowledged accomplishing are in actuality readily available,” said Bloom. “With the appropriate analytics and business automation platforms in place, marketers don’t charge to (and shouldn’t accept to!) become abstracts scientists. For example, audience like AAA and Gatehouse Media use the BlueVenn omni-channel analytics and chump abstracts belvedere to acquire the allowances of a accurate Distinct Chump View, which fuels their adeptness to accumulate and administer chump acumen beyond assorted campaigns in real-time.”

BlueVenn will be hosting an advisory webinar on November 16, 2016, “Cross-Journey Optimization – How marketers can change.”  To apprentice more, amuse visit: http://www.bluevenn.com/resources/events

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About BlueVenn

BlueVenn provides marketers with accoutrement for able analytics, chip chump adventure management, modeling, advertisement and omni-channel communications through the BlueVenn Business Platform. Combined with its Distinct Chump View database platform, congenital for some of the better B2C organizations in the world, the BlueVenn articles and solutions are at the beginning of a chump abstracts analytics revolution, redefining how marketers assignment and collaborate with their customers.

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BlueVenn’s audience accommodate The American Automobile Association, The Washington Post, Asos, Subaru UK, Gannett, Lego, AXA, Gatehouse Media and lastminute.com. For added information, amuse appointment www.bluevenn.com.

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