ATLANTA — To say the ambitions abaft the 2013 Cadillac ATS are aerial would be an understatement.
General Motors congenital the rear-wheel-drive vehicle’s belvedere from blemish with the absolute ambition of poaching barter from BMW and added heavyweights in the compact-luxury market, a articulation in which Cadillac hasn’t competed back its Cimarron bomb 30 years ago.
Early impressions from a media drive actuality are that GM has a bona fide 3-series fighter with the ATS, due in showrooms in August. Convincing performance-minded acceptation buyers of that looms as a huge business challenge.
The basics: The ATS is the aboriginal agent congenital on GM’s new rwd architectonics for bunched and mid-sized vehicles, called Alpha. With a barrier weight of 3,315 pounds for the abject model, the ATS is 45 pounds lighter than the BMW 328i and the lightest car amid affluence compacts, GM says.
GM engineers took abundant affliction to afford weight wherever possible, barometer advance in “grams, not kilograms,” says Ken Kelzer, all-around agent arch architect for rwd and achievement cars. An aluminum awning and magnesium engine-mount brackets are amid the weight savers.
GM set out to advance a quick, active and fun car by emphasizing ride and handling. The ATS appearance GM’s aboriginal use of a five-link rear suspension, which “really helps in cornering to lay the car collapsed and accumulate it planted,” Kelzer says. The electric ability council arrangement is from ZF Friedrichshafen AG.
Engine choices accommodate a 2.0-liter, four-cylinder turbo that generates 272 hp, which GM bills as one of the best “power dense” engines in the segment. GM expects it to be the aggregate engine.
The abject is a new 2.5-liter, artlessly aspirated agent that gets 202 hp. At the top of the agent calendar is a 3.6-liter V-6, which provides 321 hp and runs from 0 to 60 mph in 5.4 seconds.
All-wheel drive is an advantage on all trim levels except the abject model.
Notable features: The exoteric is a ashen booty on the adventurous angles and edges that accept apparent Cadillac’s art-and-science administration for added than a decade. It still appearance affluence of creases and sweptback LED headlights.
Inside, the best cogent affection is Cadillac User Experience, the brand’s infotainment arrangement that debuted in June in the new XTS ample sedan.
GM seeks to set it afar from others through an aerial affectation and smartphone-like bash and annoyance commands.
Available assurance appearance accommodate advanced blow alert, lane abandonment admonishing and a brake-assist affection that uses sensors to anticipate advanced and rear low-speed collisions.
Compromises and shortcomings: Some analysts and critics accept questioned the admittance of the 2.5-liter engine, which produces beneath application and torque than the turbocharged abject models of best rivals in the bunched affluence segment.
The market: Compacts are the better articulation by aggregate for affluence vehicles. For 2013, U.S. sales forecasts for the ATS ambit from 30,500 units from AutoPacific Inc. to 45,000 from IHS Automotive. That would put sales volumes at beneath than bisected of that of the 3 series, which is on clue to access 100,000 units this year.
What Cadillac says: Added than artlessly activity afterwards a big-volume segment, GM hopes the ATS can inject some “vibrancy and relevancy” and set the accent for the brand, says Don Butler, Caddy’s business boss. “At Cadillac, we’ve been somewhat bedridden by not accepting that aperture into the franchise,” he says.
The skinny: “They’ve got a accepted 3-series fighter,” says IHS analyst Aaron Bragman, who collection the car actuality aftermost week.
“But bodies go to a car like the 3 alternation as abundant for the cast as for the car. That’s the better claiming for Cadillac because it’s still not on the alarm for abounding adolescent buyers.”
Cadillac Global Sales 2020 Photos – cadillac global sales 2020